



Australia
Anti-racism campaign
Anti-racism campaign
Disciplines
Campaign concept, identity design and branding
Campaign concept, identity design and branding
Concept
The Australian flag is used as a device in different
colours to represent Australia’s multicultural make-up
The Australian flag is used as a device in different
colours to represent Australia’s multicultural make-up
Aim
to target and engage the silent majority who don’t speak
out against common casual racism in Australia
to target and engage the silent majority who don’t speak
out against common casual racism in Australia
Australia
Client
Breakthrough Media
Breakthrough Media